The Handmade Marketplace
2nd Edition, Updated and Revised
Storey Publishing, 2010, 2014
This book covers the ins and outs of turning your craft items into money. The author covers setting goals, branding, basic business practices, basic marketing – which includes advertising and publicity, and social media. It is full of advice and lots and lots of testimonials of other crafters who have been successful at both online and brick and mortar sales.
I found the book to be very readable and informative. All the testimonials got a little annoying for me, but that’s a personal thing. It really boils down to whatever you put into your business is what you’ll get out of it.
Rating 3 out of 5 paws, mainly due to the testimonials that go on and on and on. Maybe if the pertinent information was all in one place and the quotes from successful folks were in different parts of the book instead of mixed in together – you’re reading info that’s really good, turn the page and wham! there’s another testimonial to wade through before going on with the info – then I would have liked the book more.